Jeep Winter X-Games

As the Creative Lead for the 2013 Winter X-Games campaign, I infused the event’s high-energy atmosphere with bold, adrenaline-fueled visuals that captured the spirit of extreme sports. Dynamic typography, striking color palettes, and engaging layouts heightened the excitement and intensity of the competition. Brand consistency was essential across various mediums—from on-site signage and athlete backdrops to digital promotions—enhancing the overall fan experience. This strategic and visually compelling approach elevated the event’s branding and amplified audience engagement and connection with the Winter X-Games community.