Walmart - America IAM

Through strategic storytelling, culturally conscious design, and collaborative leadership, I helped shape the America I AM campaign into a powerful, nationwide initiative that educated and inspired. United communities nationwide—spearheaded the 360° marketing materials design, including retail signage, digital assets, and promotional content, amplifying the campaign’s reach across PBS platforms and Walmart stores nationwide. This successful campaign generated 60M+ media impressions, raising awareness of African-American history and heritage nationally while strengthening the public perception of both PBS and Walmart as brands committed to diversity, education, and cultural celebration.