Jeep Brand Book

As the Creative Lead, developing Jeep’s first official Brand Book showcased my ability to blend storytelling with functional design, elevating the brand’s identity and strengthening its connection with its audience. Developing a cohesive design system aligned with Jeep's rugged, adventurous spirit while ensuring consistency across all touchpoints through typography, imagery, and layout emphasized the brand's authenticity and heritage, making the book an inspiring guide and a practical tool for internal and external stakeholders.