Be The Match

As a Creative Lead on the Be The Match bone marrow donor campaign, I played a central role in developing a compelling visual narrative and multi-channel strategy to raise awareness, drive donor registrations, and inspire hope for patients in need of life-saving transplants leveraging empathetic design, collaborative leadership, and strategic creative direction. The Be The Match campaign successfully contributed to increased donor registrations during the campaign period, helping expand the registry and offer more patients a chance at life-saving transplants while inspiring action and ultimately saving more lives through increased donor participation.