Monroe Midway + Decked Out Detroit

As the Creative Lead, my team helped transform Monroe Midway and Decked Out Detroit campaigns into iconic seasonal activations that left a lasting impact on the city and its visitors through a combination of bold visual storytelling, strategic event branding, and experiential design—through creating OOH, digital and social media collateral extended the event’s reach beyond the physical space, increasing awareness and anticipation. Foot traffic increased by 18% YoY, growing from 242K to 271K attendees, demonstrating the success of an engaging and strategically designed activation. Monroe Midway earned Honorable Mention from Fast Company for Best Urban Design of 2022, reinforcing the campaign’s impact on Detroit’s urban revitalization.