Jeep iLive iRide Campaign

The Jeep iLive iRide campaign positioned Jeep as more than just a car brand—it became a lifestyle movement. Through bold visuals, immersive experiences, and strategic storytelling, my creative team deepened consumer engagement and reinforced Jeep’s identity as the ultimate symbol of freedom and adventure. This campaign strengthened Jeep's emotional connection with consumers and expanded its presence across digital, social, and physical spaces. The strategic takeover of New York’s Penn Station generated 60M+ media impressions and 500K weekly views.